More than 8,000 students from 16 secondary schools across Ondo State are set to participate in the Johnvents Apex League, a new inter-school football competition organised by Johnvents Foods Limited to promote education, youth development, and community engagement through sports.
The six-month tournament, unveiled at the Akungba Business School in Akure, Ondo state capital, aims to help students discover their potential, develop leadership skills, and build teamwork while combining sports with learning.
The initiative, according to the organisers, reflects the company’s broader commitment to using sports as a tool for education, empowerment, and social development — an extension of its brand philosophy, “Creating Unforgettable Food Moments.”
Speaking at the launch, Mr. Ademola Aramide-Atolagbe, Managing Director of Johnvents Foods Limited, said the programme demonstrates the company’s long-standing commitment to nurturing young talents and investing in the future.
Atolagbe said, “Our mission at Johnvents has always been to nourish lives and invest in the future of our communities. Sports provide a unique opportunity to shape discipline, confidence, and character in young people.
“The initiative builds on the company’s vision to use sports as a platform for youth empowerment, education, and community development, an extension of its brand philosophy, ‘Creating Unforgettable Food Moments’.
“Our mission at Johnvents has always been to nourish lives and invest in the future of our communities. For us, Creating Unforgettable Food Moments goes beyond products; it’s about creating real impact that lasts.”
Also speaking, Hon. Igbekele Ajibefun, Commissioner for Education, Science and Technology, Ondo State, commended the initiative as a valuable contribution to the state’s educational development.
Ajibefun said, “Education goes beyond classroom learning. What Johnvents Foods is doing connects learning, discipline, and passion in a way that develops well-rounded students.
“By investing in these young minds, the company is helping to raise future leaders who can excel both academically and personally.”
Johnvents Foods announced that all participating schools would receive sports kits, materials, and nutritional support throughout the competition.
The Johnvents Apex League is powered by Johnvents 3-in-1 Chocolate, the company’s flagship beverage brand known for its promise of “Instant Goodness.”
The launch ceremony attracted key dignitaries, including representatives of the Commissioners for Youth and Sports Development, the NSCDC Ondo Command, the Central Bank of Nigeria (Ondo State), and Crest FM, Akure and Ibadan.
By merging education and sports, the Johnvents Apex League seeks to build a new generation of disciplined, goal-driven, and community-minded youths in Ondo State.
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