Anthony Joshua’s rags-to-riches rise from a council flat in Watford to world heavyweight champion has made him a millionaire many times over.
The 28-year-old former Olympic champion also has 12 lucrative sponsorship deals including top brands such as Jaguar, Under Armour and Audemars Piguet.
And his business partner Freddie Cunningham has revealed Joshua is living the millionaire lifestyle but isn’t spending a penny doing it.
He revealed that Joshua is being so careful with his money he can live like a millionaire but save all his money….
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In an interview with Business Insider Joshua’s right hand man in business Cunningham explained how the boxer lives a life of luxury without spending a penny.
Cunningham said: “From the outside, it probably looks like he does [live a luxury lifestyle].
“He’s seen in private jets, wearing expensive watches, and driving round in nice cars.
“The jets are all sponsored. We’ve never paid for a private jet, or a helicopter, in our life.
“He gets a signature car from Land Rover. He’s not spending that money. He’s accumulating money.
“He’s living a lifestyle that probably everyone wants him to live, or see him live, but he’s doing it in a smart way. Tactful.”
With his 6ft 6in frame covered in perfectly sculpted muscles and a million-dollar smile to match his humble, lovable persona – it may be the almost super human-ness aura that packs his hardest punch when it comes to marketing.