August 26, 2019

Arsenal fans send warning to Kroenke

July 15, 2019
Stan Kroenke
Stan Kroenke

Arsenal fans have united to call on “absent” Stan Kroenke to end his reign of “passive” ownership and reinvigorate the football club, which they feel has become “an investment vehicle”.

In a combined statement from 14 supporter groups, Arsenal fans tell Kroenke, the US billionaire who also owns the NFL’s Los Angeles Rams, that “fans have never felt more marginalised” as they call for greater transparency.

“Arsenal is at a crossroads,” say the band of Gunners supporters, who are demanding a “desperately needed” restructure of the club to act as a “genuine check and balance on the owner”.

The statement also takes aim at the perceived lack of ambition from Kroenke after going 15 years without winning the Premier League and failing to finish in the top four for three consecutive seasons.

Arsenal’s “lack of strategy” in the transfer market and the wage structure is addressed, as well as the “poor atmosphere” at the Emirates – which they say has become a “soulless place” on matchdays due to “thousands of empty seats blighting almost every game”.

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“As Arsenal fans we have watched with frustration as the team’s football performances have declined over the past decade,” it read. “When Stan Kroenke began buying Arsenal shares the club had just competed in a first Champions League final. Twelve years on, Arsenal are about to play in the Europa League for the third year running.

“Off the pitch, fans have never felt more marginalised, less listened to or valued. This was sadly illustrated when Stan Kroenke forcibly bought out the last remaining supporter-shareholders without even a word of appreciation for their custodianship role in the club.

“It feels as though Arsenal is at a crossroads. Things need to change.

“What all of us as signatories to this statement want to see is meaningful action by Stan Kroenke to reinvigorate our football club.

“This requires work to strengthen the club’s board and football executive and to once again make Arsenal a place where fans have a real sense of belonging.

“Change needs to start with better leadership. In his takeover document Stan Kroenke said:

‘KSE’s ambitions for the club are to see it competing consistently to win the Premier League and the Champions League.’

“We see little evidence of how this is to be achieved. Instead our club feels like an investment vehicle, personified by the owner’s statement that he didn’t buy Arsenal to win trophies.

“It is sad that an institution like Arsenal FC has such passive ownership. All of us want to see a clear sense of purpose and direction. KSE should start by being more open and accountable and explain how they intend to achieve the goal of winning the game’s major trophies.

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“If Stan Kroenke is going to be absent from London he needs to make sure the board he delegates to is fit for purpose.

“There is a desperate need for some new and dynamic appointments. The addition of independently-minded directors can act as a genuine check and balance on the owner. Ideal candidates would have football and commercial expertise relevant to the needs of a football club in 2019, and ideally some ‘Arsenal DNA’.

“Arsenal have invested money in recent years, but their approach to both buying players and paying wages looks uncoordinated and appears to lack strategy. There has also been a lot of turnover in the senior football personnel. A strong board would be proactively managing this.

“On a matchday the Emirates Stadium can be a soulless place. The atmosphere is poor and there are thousands of empty seats blighting almost every game. If Arsenal really cared they would make sure seats weren’t left empty by investing in an improved ticketing system and actively supporting initiatives like safe standing. The club uses the strapline ‘Always ahead of the game’. It would be good to see action to demonstrate this.

“Finally, the very fabric of football in England and across Europe is at threat from proposals for a European Super League.

“These moves are driven by the greed of a few so-called elite clubs who want guaranteed entry into top-level European competition every year. Why care if you finish fifth or lower if automatic qualification is guaranteed? Arsenal and the other clubs involved should understand that fans do not want more meaningless group stage fixtures designed only to rake in more broadcast and ticketing revenue. You could call it the ‘franchisation’ of European Football. Arsenal should immediately clarify they will have no part in this.

“As Arsenal Supporters, we care deeply. We would like to hear from our club and see actions that demonstrate that they do too. The first opportunity comes when the Managing Director and Head of Football speak to invited supporters on July 25th. We urge them to address the issues raised here. We will watch with interest.”

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