Drew Uyi honoured at Nigeria France Sports Awards 2025 in Paris

Renowned FIFA-licensed football agent, Dr Drew Uyi, has expressed heartfelt appreciation to the organisers of the France-Nigeria Sports Award for honouring him with a special “Recognition for Contribution in Athlete Branding” and Sports Influencer of the Year.

The award, which celebrates excellence and impact in sports and related industries, recognised Drew Uyi’s groundbreaking work in elevating athlete brands on the global stage.

Drew Uyi, a London-based British-born Nigerian sports branding expert, was the cynosure of the discerning eyes at the 3rd edition of the Nigeria-France Sports Awards was held in Paris, with the sprinkling of stars, light and spectacle that all blended up to make the night a truly remarkable and memorable one.

Reputed for commanding a huge followwrship and influence on sports and branding component on social media, where he drops life changing nuggets and inspirational talks that make for a compelling reading, listening and viewing, Drew Uyi has the enviable achievement of having been behind the brand activation and endorsement of top Nigerian footballers comprising Odion Ighalo, Ahmed Musa, Shehu Abdulahi to limit the mention.

Drew Uyi was also involved in the contract signing of Moses Ebiye to Rangers. He was who also masterminded the recent singing of the Ajanaku siblings to Sarayevo side last month. Drew Uyi was also among the agents who helped former Super Eagles forward Kayode Olanrewaju secure a loan deal with a Turkish side.

Taking to his Instagram page, Drew Uyi shared his gratitude with a post that read: “Paris was lit. Much appreciated to @nigeria_france_sports for finding me worthy of this prestigious award. The plan has always been to inspire the upcoming in our space & culture.” His message reflected not only joy but also his continued commitment to nurturing the next generation of African sports professionals.

Andrew Uyi Ogbomoide, popularly known as Drew Uyi, is a British-Nigerian sports agent, brand strategist, and entrepreneur renowned for his expertise in athlete branding and sports management. Born in Birmingham, United Kingdom, and of Edo State origin, Dr. Uyi’s educational journey spans Benin City, Switzerland, Germany, and the United Kingdom, culminating in a degree in Sports and Events Management from London Metropolitan University and a postgraduate certificate in Marketing & Advertising from the University of the Arts London.

Since becoming a licensed intermediary with the English Football Association in 2018, and later earning FIFA accreditation in 2023, Drew Uyi has built an impressive portfolio. He has represented and brokered endorsement deals for elite African footballers, including Victor Moses, Ahmed Musa, Odion Ighalo, Wilfred Ndidi and Shehu Abdullah, among others. His work has significantly enhanced the visibility and commercial value of African athletes globally.

Beyond the world of football, Drew Uyi has made notable contributions to Africa’s entertainment industry. His partnerships with One Africa Music Fest underscore his versatility as a strategist and consultant, bridging the gap between sports, media, and entertainment branding.

In recognition of his continuous impact, Drew Uyi was awarded an Honorary Doctorate in Christian Leadership by Cornerstone Christian University (USA) in 2022 and appointed Youth Ambassador for Edo State in 2023 by Governor Godwin Obaseki.

Drew Uyi’s latest honour at the France-Nigeria Sports Award adds to a growing list of accolades, underscoring his influence as one of Africa’s most prominent sports agents. His appreciation message not only celebrated the organisers but also reinforced his lifelong mission — to inspire, empower, and elevate African talent on and off the field.

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