‘Glo CAF Awards gathered 800m online accounts globally’

THE Silver Jubilee edition of Glo-CAF Awards which was held at the International Conference Centre, Abuja, Nigeria on 5th January, 2017 took the centre stage on the internet and was the focus of the world throughout the duration of the event and after.

The event did not only dominate online media but also trended across various cities in different parts of the world. The awards gala, which celebrated the best of African football, was very visible on various online platforms in Asia, Africa, Europe, Middle East and America.

From London to Los Angeles, Tripoli to Cape Town, Frankfurt to Moscow, Ontario to Warsaw, Gatwick to Tokyo and Abuja to Lagos, Nigeria, it was Glo-CAF Awards all the way as different

Activities that happened before, during and after the gala attracted comments, views and opinions of people across the world.

Different issues, ranging from musicians that performed at the event to fashion, award winners as well as the ambience of the venue formed the basis of major conversations on the social media.

Also, the mentions and impressions covered the pre-event activities, the duo of Richard Mofe-Damijo and Mimi Fawaz who anchored the show as Masters of Ceremony, the Green Carpet, the backstage, the live events, the presentation ceremony, the speeches and the post events featured prominently on Facebook, Instagram and twitter.

Generally, the 2016 Glo-CAF Awards received over 60,000 mentions in thousands of online platforms and over 152,000 engagements around the topic while a total of 894, 699 impressions were generated.

The conversation #GloCafAwards2016, according to trendsmap.com, trended in 40 cities across the world and was exposed to over 800 million accounts online, thus surpassing the 2015 event which trended in 25 cities.

The breakdown of the countries where the event trended most included South Africa (17.1%), United States of America (13.6%), Nigeria and Uganda (13%), Egypt (11.4%), France (7.5%), Algeria (7.4%), Portugal (6.8%) and Kenya (6.1%).

Also, associated searches were mostly concentrated on Kelechi Iheanacho, Alex Iwobi, Yemi Alade, Diamond Platnumz, Sadio Mane and Flavour, while top searches focused on Riyad Mahrez, Pierre- Emerick Aubameyang.