La Liga president, Javier Tebas has said he does not want Neymar to return to Spain amid rumours he could rejoin Barcelona.
Per Goal’s Dejan Kalinic, Barca have been linked with re-signing the Brazilian from Paris Saint-Germain, whom he joined in 2017 in a world-record €222 million (£198 million) move.
Tebas told Onda Cero (h/t Kalinic): “He can be a great player, but the behaviour is very important in the values we transmit in the competition. If outside the field the example is not correct, I prefer that he doesn’t return to La Liga because he is not a good example.”
He added: “We always want to bring great players, but in the case of Neymar that behaviour is not good for the competition because in the end the news is if the player has done this or that.
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“We have worked a lot in La Liga to maintain the values, and we don’t want to change the image.”
In June, PSG president Nasser Al-Khelaifi appeared to issue a warning to Neymar when he told France Football he would not tolerate “superstar behaviour”:
PSG President Al Khelaifi comes out swinging in France Football interview: “I no longer want to have superstar behaviour… They will have to do more, work more… And if they don’t agree with this point of view, the doors are open. Ciao!”
In March, the 27-year-old rebuffed suggestions that he parties too much or that his personal life affects his performances on the pitch.
He spoke after hosting an extravagant party for his birthday in February, despite being sidelined with a broken metatarsal that kept him out for the business end of the season with PSG.