Sportdotcom Limited unveils successful ‘Let’s Do It Again’ campaign

Sportdotcom Limited, in collaboration with the Nigeria Football Federation (NFF), is proud to announce the triumphant culmination of the ‘Let’s Do It Again’ campaign, an initiative designed to reignite the passion and support of Super Eagles fans and football enthusiasts across Nigeria.

Toyosi Oyetunji, Senior Partner of Sportdotcom Limited, emphasised, “The ‘Let’s Do It Again’ campaign is a call to make Nigerians believe in the Super Eagles once more. Our objective is to revive the nostalgic enthusiasm for Nigerian football, engaging both the young and the old, with a particular focus on the Gen Z demographic.

“Embracing a vision of inclusivity, the campaign seeks to evoke nostalgia and reignite the enthusiasm of both old and young fans, with a particular focus on engaging GenZ audiences. To amplify this message, Sportdotcom engaged a plethora of influencers and celebrities, including Frank Edoho, Tomike, Mr. Macaroni, Falz, Timi Dakolo, Kiekie, Iyabo Ojo, Layi Wasabi, Do2dtun, Pst. Jimmy and more, to galvanize support and convey the message that every Nigerian is an integral part of the Super Eagles’ journey.”

The campaign launch, held on November 17, 2023, in Lagos, was a resounding success, marking the beginning of a series of strategic partnerships with Empire Music, Bet9ja, and TikTok West Africa. Noteworthy achievements included the creation of an official theme song and music video, as well as a poignant spoken word video aimed at inspiring the national team. In a heartfelt gesture, a farewell dinner was organized for the boys, generously supported by the Lagos State Government.

Additionally, an online global merchandise store was launched, offering fans a chance to engage with the campaign on a broader scale. Sportdotcom’s innovative content creation, in collaboration with the players, revolutionized the narrative surrounding the Super Eagles, dispelling doubts and injecting fresh energy into Nigerian football culture.

Toyosi Oyetunji expressed gratitude for the overwhelming support received throughout the campaign, most especially from the NFF for the opportunity, immense support received from the Minister of Sport Mr John Enoh and the Lagos State Government – emphasising the enduring impact of unity and collective belief in achieving remarkable feats.

As the Super Eagles continue to soar, Sportdotcom remains committed to championing the spirit of togetherness and celebration within Nigeria’s football community.