Zidane partners with Formula 1 team Alpine as brand ambassador

Zinedine Zidane has partnered with Formula One team Alpine as a brand ambassador for their equal opportunities programmes.

The announcement was made at the French team’s 2023 car launch in London on Thursday, where their new A523 car was unveiled.

Former Juventus, Real Madrid, and France midfielder Zidane, who also managed Madrid for two spells, was pictured visiting the Alpine garage at last season’s Monaco Grand Prix.

“I am very happy to be here today and happy to be part of the Alpine team,” Zidane said. “I had the opportunity to meet Laurent [Rossi, Alpine’s CEO] with the whole team for a Grand Prix.

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“We had a good exchange, and they had a project to give the opportunities to young people, to have their opportunities for all the young talent. I was interested in this project.”

Two-time Olympic boxing champion Nicola Adams was also confirmed to have teamed up with Alpine.

The team’s programmes include Rac(H)er, aimed at promoting equal opportunities for men and women in racing, and Alpine CEO Rossi said: “Rac(H)er is key in our continuous quest for performance, to build the future of our industry by driving real change and creating equal and fair opportunities across a range of human talents.”

Alpine finished fourth in the constructors’ standings in 2022, 342 points behind Mercedes in third.