Beyoncé has officially announced that she’ll be headlining the NFL’s half-time show on Christmas Day.
The performance will take place during the game between the Houston Texans and the Baltimore Ravens, one of two matchups scheduled for the holiday.
The second game will feature the Kansas City Chiefs against the Pittsburgh Steelers. Both games will stream live on Netflix, marking a major moment for the platform.
This will be Beyoncé’s first live performance of songs from her latest album, Cowboy Carter, which she dropped in March. The album dives into the country music genre and features duets with Miley Cyrus and Post Malone.
It’s the second part of a trilogy that started with Renaissance and has already earned a nomination for Album of the Year at the 2025 Grammy Awards. Beyoncé is also up for 10 other awards, including Best Country Album and Song of the Year for her single Texas Hold ‘Em.
She shared the half-time show announcement on social media, posting photos of herself catching a football while leaning on a vintage car draped in roses, all while rocking her signature cowboy hat. Netflix has hinted that she’ll be joined by “special guests” who contributed to Cowboy Carter, making the performance even more exciting.
This isn’t Beyoncé’s first time owning the NFL stage. She headlined the Super Bowl in 2013 and returned in 2016 alongside Coldplay and Bruno Mars for what remains the most-watched half-time show in history.
NFL Christmas games have been a fan favorite since the 1980s, and this year’s event is part of Netflix’s new deal to stream NFL games through 2026. The platform has been pushing into live events, and they’re betting big on football. “There are no live annual events, sports or otherwise, that compare with the audiences the NFL attracts,” said Bela Bajaria, Netflix’s chief content officer.
The NFL sees this as a chance to expand its global reach. Hans Schroeder, the league’s executive vice president of media distribution, said, “The NFL on Christmas has become a tradition, and to partner with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this event globally for NFL fans.”
For those watching from home, the games will still air on traditional TV in local markets, and they’ll be available to stream on the NFL+ app in the US, ensuring fans everywhere can tune in.
ALSO READ THESE TOP STORIES FROM SPORTING TRIBUNE
Bentancur banned for seven games over racial slur
