EFL Cup to be renamed after striking three-year sponsor deal with energy drinks firm Carabao from next season

The EFL Cup will be known as the Carabao Cup after a new sponsorship agreement was reached to start next season.

The Football League (EFL) announced on Friday that the Thai energy drinks firm would become the competition’s new title sponsor from June 2017.

The competition has been without a sponsor since the deal with credit card service company Capital One ended at the conclusion of last season.

The deal with Carabao runs until 2020, the EFL said.

Shaun Harvey, EFL Chief Executive, said: ‘This is a significant agreement for both parties and I’m delighted to welcome Carabao on board as an official title sponsor of the EFL Cup.

‘We are equally as pleased that in a tough and competitive sponsorship marketplace we have managed to agree on a deal that meets with our valuation of the property.

‘We opted to take our time in bringing this matter to a successful conclusion and feel we have now secured the best outcome possible for the EFL and the clubs we represent.

‘Of course, it was imperative the deal met Carabao’s requirements and the inventory has been designed to ensure it complements their existing and future marketing strategies.

‘I’d like to thank the Carabao team for their approach throughout the very positive negotiations and myself, and the team, look forward to working closely with them in the years to come.

‘As a well-established brand in football, Carabao is a perfect fit for the EFL and I have no doubt that throughout its duration, this partnership will prove mutually beneficial as we collectively look to boost our profile and exposure in local and international markets.’

LEAGUE CUP SPONSORS