Football fans in Lagos will be treated to an exciting match day experience today as Guinness Foreign Extra Stout, in conjunction with DSTV, will bring the Premier League trophy to town.
The event will feature live screening of the Manchester United-Tottenham Hotspur match, photo sessions with the Premier League trophy and music performances as consumers will also witness the announcement of the Guinness National Consumer Promo tagged “Be A Front Row Fan.”
The campaign will give football fans an opportunity to watch a football game with legendary footballer and former Arsenal captain, Thierry Henry, in addition to millions of naira and other amazing prizes.
The #BeAFrontRowFan promo which will run for 14 weeks and will give 14 lucky consumers a chance to win N1 million each, thousands of people will win N5000 each and loads of airtime will be up for grabs.
Thierry Henry is famous for his time at Premier League Club, Arsenal where he was part of a team that won two league titles and three FA Cups as well as leading his team to the 2006 UEFA Champions League Final in his role as captain.
Named PFA Players’ Player of the Year twice, and the FWA Footballer of the Year three times, Thierry Henry enriched the football viewing experience for all fans of the sport regardless of team loyalties.
Commenting on being a part of the #MadeOfBlack campaign, Thierry Henry said, “I am incredibly excited to be working with a globally renowned brand like Guinness. The Made of Black campaign is something I can really relate to. This will be my first visit to Nigeria and I have heard a lot about the huge passion for football that exists there. I can’t wait to arrive and meet all of the dedicated football fans and see for myself their Made of Black spirit.”
“We recognize the passion of our consumers to football, and have a long term history of ensuring they have amazing football experiences,” said Adenike Adebola, Marketing Director, Guinness.
“We have been sponsoring the broadcast of the EPL in Nigeria and we remain committed to showing support for the incredible football fans across the country. This Trophy tour is another testament to our commitment in this regard, by bringing football fans closer to the Premier League Cup”
She added that “We are really excited to be working with Thierry Henry this year. Henry carved his own path to bring his creative flair to the game, he worked hard to demonstrate his skill and ability; ultimately changing the way the game was played in England and showing that he was truly Made of Black. He is an inspirational ambassador for our Made of Black campaign.
“During this campaign 14 lucky consumers of Guinness Foreign Extra Stout will stand a chance to watch a game with international football icon, Thierry Henry when he visits in December in addition to winning N1million each, thousands of consumers will win N5,000 cash and lots of instant airtime.”
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