EPL

Football Association agree ONE BILLION dollar deal for foreign TV rights on the FA Cup

The move shows new faith in the country’s leading cup competition in a landscape where the Premier League is by far the dominant force

The Football Association has agreed a bumper billion dollar foreign TV rights deal for the FA Cup.

Starting from the 2018/19 season, the deal will be announced next week and will run for six years.

According to the Daily Mail, the completion of the deal, which is expected to be announced at the start of next week, has been benefited by the Brexit vote.

The two right selling agencies negotiated the deal in US dollars as they have become more valuable against the weakening pound.

Pitch International are believed to have guaranteed over $300million (£245million) to sell rights to the FA Cup to Europe and Middle East markets.

The other agency, IMG, are spending a staggering $700million (£575million) for the rest of the world.

The investment puts great faith back into Britain’s most famous cup competition despite the ever-growing dominance of the Premier League.

In the UK, BBC and BT Sport extended their rights for the competition until 2021 earlier this year.

The FA are keen to land long-term revenue streams from TV rights as they look to invest £30million a year into coaching a grassroots facilities.

Sporting Tribune

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