itel, a leading smart technology company has reaffirmed Its commitment to promote innovation through fitness and community connection.
In partnership with Cycology, Nigeria’s foremost cycling club, the technology brand has successfully hosted the first edition of the Tour de Nigeria Cycling Challenge in Lagos.
Speaking during the event, Chuks Obikwame, ATL Marketing Manager, Accessories & Small Appliances emphasized the significance of the initiative, stating that “for us at itel, Tour de Nigeria is more than a cycling challenge – it’s about bringing people together through fitness, passion, and smart technology.
“We hope to continue this tour across Nigeria in the coming months, expanding its reach and inspiring more Nigerians.”
On his part, the Club Captain of Cycology, Mr. Olukunle Osunkunle said “our collaboration with itel reinforces how corporate support can drive sports development. It’s exciting to see technology brands like itel align with our vision to promote wellness, inclusivity, and community engagement through cycling.”
He added that the event symbolizes Cycology’s ongoing dedication to growing the sport at the grassroots level.
The challenge kicked off at Dolphin Estate, Ikoyi, where hundreds of cyclists gathered in the early hours of the morning, ready to take on the city’s vibrant yet demanding roads.
After a brief warm-up and safety briefing led by Safety marshals, the participants set off on a 60-kilometer route that tested both their stamina and skill.
The route, which began with four high-intensity loops within Dolphin Estate, continued through Osborne Road, Ring Road, and the iconic
Third Mainland Bridge; a stretch that offered breathtaking views of the Lagos Lagoon and skyline. From there, cyclists pedaled through Iyana Oworo, Gbagada Expressway, Anthony Oke, and Oshodi Oke, before making a strategic U-turn under the MMIA Bridge, looping back along the same route to finish triumphantly at Ikoyi.
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