The National Basketball Association (NBA) has announced the launch of the reimagined global NBA App, the all-in-one destination for NBA fans of every team.
With entirely new personalization features, the NBA App will provide wall-to-wall content from every NBA game and feature social-style vertical video, unprecedented behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free.
The App, a product of NBA Digital, the league’s joint venture with Turner Sports, is free to download.
Additionally, the NBA has launched NBA ID, the league’s new global membership program offering fans benefits and rewards from the league, teams and its partners. NBA ID, which is free to join, will link a fan’s experiences across existing products like NBA League Pass and NBA Pick’Em.
Throughout the season, NBA ID members will get access to new original content and fan favorites from the NBA vault.
Additionally, there will be enhanced members-only experiences from NBA partners, ticket promotions, prizes through predictive and sweepstakes-style NBA Pick’Em fantasy games, voting campaigns and other rewards.
“Launching our new NBA App and digital platform is a major milestone as we continue to build and strengthen our direct-to-consumer offerings. We are thrilled to deliver a reimagined product that will enhance and personalize the way NBA fans engage with the league on a daily basis,” Chris Benyarko, NBA Executive Vice President, Director Consumer stated.
Content highlights on the NBA App include gameday experiences, lifestyle, NBABet Stream, CrunchTime and live NBA League pass programming.
Others are NBA International Games, Hoop Cities, Archived Games, Series and a host of Exclusive Original Programming and partner contents.