July 3, 2020

Juventus sold over 500 000 Ronaldo shirts in 24 hours

July 17, 2018
Juventus
Cristiano Ronaldo

Juventus’ signing of Cristiano Ronaldo is already paying off handsomely without him once kicking the ball in anger.

The Italian giants nabbed perhaps the biggest signature on offer in the current transfer window when the 33-year-old made the move from Real Madrid for a reported fee of €118 million.

On Monday, the Portuguese megastar was officially unveiled as a Juve player at the Allianz Stadium in Turin and, within 24 hours, his famous number seven jersey has reportedly sold over 500 000 units.

This meant that in less than 48 hours, Juventus managed to recoup €46.8 million of his transfer fee from merchandise sales alone.

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Ronaldo, on his own, is set to beat the figure of shirts sold by the club for the whole of the 2016/2017 season, when 850 000 Juventus shirts were sold.

After nine years at Real, who he recently helped claim a third consecutive Champions League title, the former Man United man said he moved to the Serie A to challenge himself and not rest in his comfort zone.

“The numbers are there, everyone knows what I’ve done for football, but I’m ambitious, and I like challenges,” Ronaldo said.

“I didn’t want to stay in my comfort zone after what I did for Manchester and Real Madrid. I want to leave my mark on Juve.”

Ronaldo is set to pocket a reported €30 million a season, and the Turin giants will hope having his talents in their ranks will usher them to their first Champions League title in over twenty years.

Juventus were knocked out by Real Madrid in the quarterfinals of the 2017/18 edition, with Ronaldo playing a pivotal role in the Spanish giants’ victory. This after falling at the final to the same team in the previous season.

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